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Our founders
Blooms of Love was founded by two visionary women, each bringing unique strengths to create something extraordinary. Hala Hijazi, a seasoned serial entrepreneur with an impressive track record of success in the fashion and jewelry industries, is the driving force behind the brand’s business acumen and operational excellence. Joining her is 17-year-old Lia Malkawi, a prodigious talent with a natural eye for design and a passion for creativity that transcends her years.
Together, they envisioned a brand that would marry French bohemian elegance with the rich warmth of Mediterranean influences. Hala’s expertise in building successful ventures paired with Lia’s fresh perspective and artistic intuition gave birth to Blooms of Love, a collection of timeless, free-flowing designs crafted from luxurious fabrics in neutral tones. Each piece reflects their shared belief in creating clothing that not only flatters the body but speaks to the heart and soul.
While Hala’s decades of experience provide a solid foundation for the brand’s growth, Lia’s role as co-founder highlights her exceptional drive, innovative thinking, and leadership at such a young age. Her contributions have shaped the brand’s identity and vision, making her a standout force in the world of design and entrepreneurship. Together, Hala and Lia have created more than a brand—they’ve built a movement of effortless elegance and personal expression.
Together, they envisioned a brand that would marry French bohemian elegance with the rich warmth of Mediterranean influences. Hala’s expertise in building successful ventures paired with Lia’s fresh perspective and artistic intuition gave birth to Blooms of Love, a collection of timeless, free-flowing designs crafted from luxurious fabrics in neutral tones. Each piece reflects their shared belief in creating clothing that not only flatters the body but speaks to the heart and soul.
While Hala’s decades of experience provide a solid foundation for the brand’s growth, Lia’s role as co-founder highlights her exceptional drive, innovative thinking, and leadership at such a young age. Her contributions have shaped the brand’s identity and vision, making her a standout force in the world of design and entrepreneurship. Together, Hala and Lia have created more than a brand—they’ve built a movement of effortless elegance and personal expression.